How do you present an apartment that doesn't exist yet?

The questions a buyer asks themselves

Before they call, the buyer wants to know:

• Where in the building is the apartment and which way do the windows face?
• How big is the living room and how does it connect to the kitchen?
• What do the bedrooms feel like, and will a wardrobe fit?
• How are the hallways, bathroom, storage room and balcony arranged?
• Is the unit still available and what does it include (parking space, storage)?

Build the presentation in levels

A good presentation leads the buyer from the general to the specific:

• The project: location, surroundings, architecture, developer. Why this project deserves trust.
• The building: an interactive model with floor selection; the buyer sees where the unit is and what surrounds it.
• The unit: data, an interactive 3D floor plan with furnishings for scale, orientation.
• The space: a free 3D walkthrough of the apartment, the closest thing to a physical viewing.
• The action: an enquiry or reservation for exactly that unit.

Rules worth following

• Nothing to install: everything must work in the browser, including on a phone.
• Scale: furnishings in the floor plan and walkthrough help convey size; without them, the space is hard to judge.
• Consistency: visualisations, floor plans and the walkthrough from the same model, in the same style.
• Currency: availability and data are updated in one place.
• Honesty: mark illustrative elements (furnishings, materials) as such; the binding specifications are in the contract.

What happens after the presentation

A buyer who has understood the apartment sends a more specific enquiry. The salesperson handles it faster because they know what the buyer looked at. And once the buyer decides, the presentation does not end: the buyer portal accompanies them through construction, the configurator lets them choose finishes, and the handover application organises the handover.