Digital solutions
A project website that leads to the 3D viewing and the enquiry.
Purpose-built websites for property developments: fast, optimised for search engines and advertising, connected to the interactive building, the unit catalogue and your sales systems. Complemented by digital marketing that brings the right visitors.
A website for a new-build development is a project site designed as the entrance to digital sales: a presentation of the project, an interactive building, a unit catalogue, 3D viewings and an enquiry tied to the unit, fast and optimised for search engines and advertising.
01
Even the best platform needs visitors
The project website is most buyers' first contact with a new development. If it is slow, generic or disconnected from the unit data, the visitor leaves before reaching the apartment that would have interested them. Advertising without a clear path to a specific unit brings clicks, not enquiries.
02
The website as the entrance to digital sales
ARHIX designs the project website as the entry point to the sales experience: a presentation of the project, the location and the developer, followed by the interactive building, catalogue, floor plans and walkthroughs, and an enquiry tied to the unit. The site is statically generated for speed, optimised for organic visibility and ready for advertising campaigns, with landing pages for individual apartment types.
By agreement, we also run the digital marketing: SEO, Google and Meta advertising, content, video and analytics. The same team that built the platform coordinates the visitor journey from advert to enquiry.
03
How is a new-build website that generates enquiries created?
- 01
Structure that follows the buyer's journey
Project → location → building → units → enquiry; every page answers the question the buyer has at that step.
- 02
Speed and visibility
A statically generated site, optimised images, structured data, localised content and landing pages for campaigns.
- 03
Connection to sales
Interactive components and forms are connected to the platform and the CRM; we measure the journey from advert to enquiry.
04
What's included
Project visual identity
Design aligned with the architectural style and the sales positioning.
Speed and SEO
A static site, optimised images, structured data, localised content.
Advertising landing pages
A page for each apartment type or campaign that leads directly into the 3D viewing of the unit.
Connection to the platform
Interactive building, catalogue, floor plans, walkthroughs and availability on the same site.
Enquiries and CRM
Forms tied to the unit, notifications and a record in the CRM.
Digital marketing
SEO, advertising, content, video, drone footage, social media and analytics, by agreement.
05
What the core delivery includes
- Project website in the project's visual identity
- Presentation of the project, location and developer
- Embedding of the interactive building, catalogue and 3D viewings
- Forms connected to your CRM
- SEO foundations, speed, mobile optimisation
Custom upgrades
- Landing pages for advertising campaigns
- Multilingual versions
- Digital marketing: SEO, Google/Meta ads, content, video, drone
- Analytics across the whole buyer journey
06
What the client provides
- Project copy and data (or we write it)
- Visualisations, floor plans, list of units
- The project's visual identity
- Domain and access details (or we arrange them together)
07
Use cases
Marketing launch of a new development
The site, the catalogue and the first campaigns are prepared together, with shared measurement.
Redesign of an existing project site
The existing site gains an interactive viewing and a connection to the CRM.
Developer website with several projects
An umbrella developer site with sub-pages for individual projects.
08
Frequently asked questions
Can the 3D viewing be embedded in our existing website?
Yes. The interactive components can be embedded in your existing site or published on a project subdomain.
Do you also run advertising?
Yes, by agreement: Google Ads, Meta advertising, video, content and analytics, coordinated with the sales platform.
Are the websites multilingual?
They can be. We build multilingual sites with correct hreflang tags and localised content.
Related pages
A project website that generates enquiries.
Send us a link to your existing site or a description of the project. We will propose the structure and the connection to the 3D viewing.