How do you choose a digital sales platform for a residential project?
There are many offers and the terms overlap. Here are the criteria that separate a sales platform from a pretty presentation, and the questions to ask the supplier.
Criteria
- Unit presentation: does the buyer select the apartment in an interactive building model, and can they walk through it freely, or only switch between points?
- Data: are units, statuses and prices managed in one place and kept current without a developer?
- Enquiries: are they tied to a specific unit and transferred to the CRM?
- Mobile use: does everything work in the browser on a phone, with nothing to install?
- Customisation: is the platform in the project's visual identity, or a generic tool with your logo?
- Upgrades: can a buyer portal, configurator, AI assistant or digital handover be added without a rebuild?
- Ownership: who owns the models, data and content once the project ends?
- Support: who hosts, maintains, updates and responds when something stops working?
Questions for the supplier
- Does the buyer move freely through the apartment, or switch between points?
- How is availability updated and who manages it?
- Which CRMs have you already integrated with?
- What happens to the data and models if we end the collaboration?
- How do you measure the platform's performance?
- What is included in the price and what counts as an upgrade?
Red flags
- Promises of a particular sales percentage or ROI without any basis.
- A requirement for buyers to install apps.
- Unit data in a PDF or spreadsheet rather than in a system.
- An inability to connect to your existing tools.
About pricing
A single price is not possible, because projects differ: the number of units, the complexity of the model, the scope of documentation, the integrations. A serious supplier prepares an individual quote after reviewing the project and clearly separates the basic scope from the upgrades. It makes sense to start with a basic 3D presentation and add modules as the project needs them.