How does a digital catalogue of new-build apartments work?
A digital catalogue is not a PDF on a website. It is a system in which the buyer finds the units that interest them on their own, and in which the data is always up to date.
From a PDF to a system
A PDF catalogue is out of date the moment the first unit is sold. A digital catalogue is connected to the data: every unit has its own page with details, floor plan, status and enquiry form, and the data is managed in one place, in the admin interface or through a CRM connection.
What the buyer can do
- Filter by number of rooms, floor area, floor, orientation, price and availability.
- Select a unit in the interactive building model or from the list; both lead to the same unit page.
- Compare several units and save favourites.
- Review the interactive 3D floor plan and, where prepared, step into the free walkthrough.
- Send an enquiry for a specific unit.
What the sales team sees
An admin interface for editing units, prices, statuses, documents and content, without a developer. Enquiries tied to the unit and the source. Analytics: which units buyers view, which filters they use, where they drop off. By agreement, two-way synchronisation of availability with the CRM.
The data the catalogue needs
For each unit: number and designation, floor, number of rooms, floor area (total and by room), floor plan, balcony/terrace/garden, parking space, storage, orientation, status and, at the developer's discretion, price. In addition: photographs or renders, documents and a link to the 3D walkthrough.
Upgrades
The catalogue is the basis for the fit-out configurator, the buyer portal and the AI assistant, which answers buyers’ questions from the same data.